The Label

A little rain won’t stop student record label Blue Hawk Records from partying. They have good reason to celebrate: they just released their third EP, a compilation of various artists signed this year. The event, which was on April 30, took place inside the student center cafeteria after the rain cancelled the prior plans to have the beach themed party on the patio.

The EP features four songs from student artists. Unlike their Fall EP, this record features all newly signed artists. Included are The Trusties, J Piff, Jax the Genius, Abby Cornero and L.G.S. Their genres range from rap to rock to pop.

Alyssa Gray, junior art major, thinks that the record label helps Monmouth’s reputation. She said, “I think it’s a good way to encourage the arts in general. You don’t really think about the arts when you think about Monmouth. Like you know that we have galleries, theatres and recording studios, but you don’t really hear about us getting a lot of notoriety for it. So it’s cool.”

The label has been trying to get some press outside of the university as well. In addition to pieces published recently in the Asbury Park Press, the label had a reporter from 1450 AM giving them some coverage.

The record label is celebrating its one year anniversary. Every semester the Applied Music Industry III class puts together an album. The class takes students through the recording and marketing processes.

Students were invited to the event via flyers and social media. They were promised live music and contests. All the artists featured on the EP performed live while audience members were encouraged to tweet photos of the event with the hashtag #BlueHawkReleaseShow. Those who sent out tweets were entered in a contest. The drawing was for one of four Surf Taco gift cards or the grand prize, which included gift cards to Surf Taco and Jr’s as well as a boogie board.

The label representatives seemed very excited to be there. Joe Rapolla, Chair of the Department of Music and Theatre, encouraged students to buy the new release as well as the older releases and tshirts that they had for sale. He said, “If you don’t have five dollars, donate whatever you can. One or two dollars is more than welcome.”

The Trusties embraced the beach themed party.

The Trusties embraced the beach themed party.

Meg Santalla, a sophomore, attended the event. She said that she attended the event because she knew artists on previous albums. “They’re my friends, so it’s pretty cool that they’re on a record label.” Santalla added that she owned Blue Hawk Record’s previous EPs as well at the latest.

The release party showcased artists who knew how to talk to a crowd. The most energetic, perhaps, was The Trusties, who came on in board shorts and sunglasses to go with the beach theme. For the band’s final song, which closed the show, they took their shirts off (which, according to them, really helped them get into the beach theme).

The students had a crowd of about 50 people watching them play. Many students filled in the area by the fireplace to the point where there was only standing room for latecomers. Those who couldn’t make it were able to watch via a livestream on YouTube. The video is still available on the website for those who missed the event.

Rapolla was thrilled with the turnout and the end result of the class. The professor said, “I want you guys to be very proud of yourselves, all who are a part of it, all who came out and all who want to get involved.”

Blue Hawk Records’ lastest EP is titled “Spring 2014 Compilation Album” and is available upstairs in Woods Theatre with a suggested price of $5 or on iTunes with each song available for $0.99.

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